Sports event organizers are
implementing mobile ticketing to provide hassle free ticket purchase
experience. Customers can buy and validate the tickets for any sporting event
through their smart phones and will get updates regarding the event. Mobile
ticketing reduced the costs associated with paper-based ticketing channels. It
provides the organizers with customer and fan database exchanged digitally
through ticket transactions to formulate marketing strategies. For instance,
Barcelona implemented mobile ticketing and eliminated paper tickets by
introducing a new system that allows fans to scan a bar-code on their phones
gain access to matches.
THE
BUSINESS RESEARCH COMPANY VALUED THE GLOBAL SPECTATOR
SPORTS MARKET AT $266 BIILLION IN 2017
Western Europe was the largest
geographic region in the market, accounting for nearly one-third of the global
market.
Read report: https://www.thebusinessresearchcompany.com/report/spectator-sports-global-market-report-2018
According to The Business
Research Company’s Consultant, Nitin Gianchandani, sports organizers
or team franchises are using analytics to boost their revenues. Analytics
involves generating insights from historical data to predict potential trends
and analyze the effects of certain decisions or events. For instance, sports
franchises are using analytics to determine the pricing of tickets through
variable pricing and dynamic pricing. In variable pricing approach, team
franchises use analytics and charge different prices for the same seat
depending on the game. In dynamic pricing approach, team franchisers consider
factors such as, team performance, day of the week, stage of the tournament
(group match, semi-final or final) and determine the price of the ticket.
Dallas Cowboys was the biggest
player in the spectator sports market, with revenues of $1 billion in 2016. Dallas’
growth strategy focuses at maximizing media rights, engaging sports cape and
maintaining public private partnership.
The spectator sports market includes
Sports Teams and Clubs, Race Tracks and Other Spectator Sports. Sports teams
and clubs are professional or semiprofessional teams or clubs which primarily
participate in live sporting events before a paying audience. Race tracks
include establishments involved in operating race tracks. Other spectator
sports include independent athletes who primarily provide specialized services
to support participants in sports events or competitions.
Spectator Sports Global Market Report
2018 is a detailed report giving a unique insight into this market. The
report is priced at $4000 for an individual user. To use across your office,
the price is $6000 and $8000 if you wish to use across a multinational company.
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