The global doll, toy, and game manufacturing market
comprises establishments primarily engaged in manufacturing dolls, toys and
games.
The global doll, toy, and game manufacturing market was
valued at $190 billion in 2017, and is expected to be driven by the increase in
demand for the products in the prevailing economy. Asia Pacific was the largest
geographic region in the market, accounting almost half of the global market.
China was the largest country in the market, accounting for
more than one-fifth of the global doll, toy, and game manufacturing market.
The top five competitors in the market are Lego, Nintendo,
Mattel, Hasbro, and Nerf. Lego is the largest player in the market.
Lego is a line of plastic construction toys that are manufactured by
The Lego Group, a privately held company based in Billund, Denmark.
The company's flagship product, Lego, consists of colorful interlocking
plastic bricks accompanying an array of gears, figurines called minifigures,
and various other parts.
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