Newspapers,
magazines and books are considered as the primary form of print media. This
industry is currently experiencing significant transformations with the advent
of new technologies. These are providing a multitude of new platforms to
disseminate news content in innovative ways. Publishers of newspapers, books,
magazines and news media have changed their distribution approaches by introducing
digital offers and services which can cater for the needs of the consumers.
THE
BUSINESS RESEARCH COMPANY EXPECTS THE PRINT MEDIA MARKET TO GROW TO $419 BILLION BY 2021
North
America was the largest region in the print media market in 2017, accounting
for more than one-third of the market share.
Read
report: https://www.thebusinessresearchcompany.com/report/print-media-global-market-report-2018
According to The Business Research Company’s Consultant, Nitin Gianchandani, video magazines are a series of online videos that follow the print magazine format. Consumers spend double the amount of time watching video content online, either on desktop or a mobile device, than they do in reading text online. Research firm Forrester calculated that one minute of video is equal to 1.8 million words. Studies have also shown that video advertising generates four times the leads of non-video advertising. Companies like Meredith, Condé Nast, Hearst et al have created video production units.
News
Corporation was the largest company in the market, with revenues of $8.1
Billion in 2016. News
Corporation’s strategy is focusing on integration of its
recent acquisitions and also seeks to achieve its stated objective of
“defining” rather than “adapting” to the digital transformation. Through a
series of acquisitions of digital start-ups in varied fields such as Real
estate, social media, the company hopes to garner more revenues.
The
print media industry produces a variety of publications, including books,
magazines, newspapers and directories. The print media industry produces its
material in printed materials or electronic media.
Print Media Global Market Report
2018 is a detailed report giving a unique insight into this market.
The
report is priced at $6000 for an individual user. To use across your office,
the price is $9000 and $12000 if you wish to use across a multinational
company.
About The Business
Research Company
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