The Business Research Company’s global media market
analysis covers the year-on-year growth of the global media market historic and
forecast growth. It also includes chapters on the media market trends,
geographical analysis, and competitive landscape.
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The global media market
is forecast to grow at a CAGR (compound annual growth rate) of around 9% by
2020.
Media Market Segmentation
According to TBRC’s global media market research, the market is
split by segments into Web Content, Search Portals And Social Media, TV and
Radio Broadcasting, Print Media and Film And Music.
The Web Content, Search Portals
And Social Media segment comprises
establishments mainly engaged in publishing and/or broadcasting content on the
Internet exclusively and web search
portals. This does not include non-internet
versions of published or broadcasted data. The data may be in a textual, audio
or video form. This is the largest segment in media segments with more than 55%
market share.
The TV and Radio Broadcasting
segment is defined as production and distribution of audio and video content
through different modes of electronic communication. The broadcast media was
solely represented by radio before the advent of television.
The Print Media industry
consists of newspapers, magazines and journals. Print media is now considered
traditional and perhaps obsolescent. Currently, print media is not a dominant
segment
of the media industry but still retains a significant role in
day-to-day life.
The Film And Music
industry mainly consists of establishments engaged in the production and
distribution of motion pictures and other forms of videos, musical recordings,
publishing music or providing sound recording and related services.
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Web
Content, Search Portals And Social Media had the highest CAGR (compound annual
growth rate) of more than 11.5% during 2013-2017; this segment is expected to
grow at a CAGR of 13 % during 2017-2021. This is mainly due to rising internet
penetration in developing countries such as China and India and the widespread
use of social media websites and internet portals in many developed and
developing countries.
The global media market report covers the following regions under
the geographical analysis section: Asia Pacific, Western Europe, North America,
Middle East, Africa, South America, and Eastern Europe. Major countries under
each of these regions are also covered under the country analysis chapters.
The global Web Content, Search Portals And Social Media, TV and
Radio Broadcasting, Print Media and Film And Music market’s segment shares in
each geographic region are mentioned in the report, along with the historic and
forecast growth rates for each segment presented visually with supporting
reasons to justify the growth rates.
The top companies included in the report are Google, Walt Disney,
Time Warner Inc., Facebook and Comcast Corporation.
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