The media
industry consists of businesses that produce and distribute television and
radio programs, motion pictures, and commercials along with video and audio
recordings, games and publishing.
The market is
valued at around $2 trillion in 2017 because of digital media growth, online
paywall and digital advertising revenues increasing.
The media market
is segmented into five segments, namely web content, search portals and social
media; TV and radio broadcasting; print media; film and music and information
services. While the first and the second segments account for more than half of
the market share, the remaining share is attributed to the other three
segments.
The USA was the
largest country in the media market in 2017, accounts for more than one-fourth
of the market share. The USA was followed by China and Japan as the next largest
countries in the market.
Google was the
largest competitor in the media market, followed by Walt Disney and Time Warner
Inc. Google is an American multinational technology company specializing in
internet-related services and products. Google provides products and services
in more than 100 languages and in more than 50 countries, regions, and
territories.
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