The sports market includes establishments offering spectator
sports and participatory sports. Spectator sports include teams or clubs and
independent athletes primarily involved in presenting sporting events before a
paying audience. The owners of racing participants primarily involved in
entering the participants into racing events or other spectator sports events
and the sports trainers who are involved in providing specialized services to
support participants in sports events or competitions are part of this
industry. The establishments involved in operating race tracks are also
included in this industry. Sports market in this report is segmented into
Participatory Sports and Spectator Sports, and its sub segments.
The
global sports market is valued at around $555 billion in 2017. This market is expected to register high growth in the forecast
period due to increasing TV and social media advertising for sporting events,
government initiatives and partnerships to promote sports events and growing
popularity of sports. The sports market is split into two
segments: participatory sports and spectator sports. The segments share the
market almost equally.
The USA was the largest country in the sports
market in 2017, accounting for one-fourth of the market share. This was mainly
due to developed sports infrastructure, high disposable income, increase in
number of foreign tourists and huge popularity of auto and horseracing in the
country.
The sports market is fragmented with a large number of small
players, among which the biggest player was Dallas
Cowboys Football Club, Ltd., followed by Manchester
United PLC and Futbol Club Barcelona. Dallas
Cowboys Football Club, Ltd. is headquartered in Frisco, Texas and was
granted franchise on 28 January, 1960. Dallas Cowboys compete in the National
Football League (NFL) and its home ground is the AT&T Stadium in Arlington,
Texas, which was constructed in 2009.
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