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Sep 7, 2018

Interactive Displays For Entertaining Customers- A Game Changer In Global Department Stores & Other General Merchandise Stores Market (Companies Included: Wal-Mart, Costco, Kroger, Schwarz Unternehmens Treuhand KG, Carrefour, Tesco, Aeon Ltd., Target, Metro AG, Groupe Auchen SA)


The department stores & other general merchandise stores market comprises establishments selling a wide variety of products such as housewares, furniture, consumer electronics, toiletries, toys, greeting cards, plastic wares, hardware, jewelry items, shoes, kitchen appliances, clothes, readymade garments, bakery, music world, gift items, cell phones, home appliances, cooking wares, furniture, sports equipment, frozen food and grocery items. They operate from fixed point-of-sale locations with equipment and staff capable of retailing a large variety of goods from a single location.
The department stores & other general merchandise stores market in this report is segmented into department stores and other general merchandise stores.

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The global department stores & other general merchandise stores market has been growing in the past years with a CAGR of almost 4%. The year 2017 recorded growth in this market with a net market value more than 12% higher than that of 2013, as per TBRC’s in-house consultants.
TBRC’s latest report show the historic and future trends in the market for each year with sourced reasons to support the growth claims.

The report also shows the global department stores & other general merchandise stores market to grow at a higher CAGR by 2021 as compared to 2017, along with geographies best suited for investments with highest return rate.

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Developments in digital technology are helping retail stores use interactive displays to enhance customer shopping experience. Interactive displays are digital displays that can be connected to a user’s smartphone to increase in-store customer involvement. They offer a variety of digital touch points, allow consumers to personalize shopping, give insights to keep building the relationship with the customers, and are high on entertainment value when compared to traditional static displays. Retailers also use interactive displays to communicate value propositions and drive incremental sales. For instance, Wal-Mart has three types of interactive displays – welcome signs, category signs, and digital end caps to provide a seamless shopping experience.


Companies included in the report are Wal-Mart, Costco, Kroger, Schwarz Unternehmens Treuhand KG, Carrefour, Tesco, Aeon Ltd.,Target, Metro AG, and Groupe Auchen SA.

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