The publishing industry comprises establishments mainly engaged in
producing publications including magazines, newspapers and directories. The
publishing industry produces material in printed or digital format. There are
two categories of publishers in the publishing industry:
Magazine & periodical publishers publish comic books, radio
and television guides, magazines, scholarly journals, newsletters and trade
journals.
Newspaper publishers publish scheduled publications that have
recent news printed on paper called newsprint. Newspaper publishers carry out
operations like producing and distributing newspapers including gathering news,
writing news columns, feature stories, editorials selling and preparing
advertisements. Most newspapers and magazines now have online versions, either
through paid portals or free.
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The newspaper and magazines publishers market has shown a decline
in the past years with a CAGR of over -1.8%. The year 2017 also recorded decline
in this market with a net value of $220 billion as per TBRC’s in-house
consultants.
TBRC’s latest report show the historic and future trends in the
market for each year with sourced reasons to support the growth claims.
The report also shows the global newspaper and magazines
publishers market to grow at a higher CAGR by 2021 as compared to 2017, along with
geographies best suited for investments with highest return rate.
Sample
report:
Video magazines are a series of online videos that follow the
print magazine format, newspaper and magazine companies are increasingly
expanding their output of this type of content. Consumer spend double the amount
of time watching video content online either on desktop or on a mobile device
than they do in reading text online. A research from Forrester has calculated
that one minute of video is equivalent to 1.8 million words, thereby indicating
the effectiveness of video magazines. Studies have also shown that video
advertising generates four times leads of non-video advertising. Companies like
Meredith, Condé Nast, and Hearst have created video production units.
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Companies included in the report are News Corporation, Axel
Springer, Gannett and Co Inc., Bertelsmann, and Red Meredith.
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